
Think 5 wins:
Company wins - when we capitalise market trends and needs and make ethical profits
Employees win - when we are fairly rewarded for the effort we put in and are happy & proud of the work we do and the place we work
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Customers win - when they can easily and confidently sell our products and make money
Users win - when they see results from using our products
Nature wins - when our products nourishes rather than causes harm
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Innovation and Continuous Improvement
Continuously look for ways to become better in terms of personal growth, product innovation and system improvement

Ownership and Accountability
Finish what we started with full responsibility

Honest and Integrity
Doing the right thing even when no one is looking

Open Communication
Communicate and voice out as freely and openly knowing that they will not be judged

Family Spirit
Communicate and voice out as freely and openly knowing that they will not be judged